Business Project Dissertation Example | Topics and Well Written Essays - 5000 words

Business Project - Dissertation Example The company is also known for its innovation strategies, such as ThinkPad. The company currently employs a total of around 27,000 employees worldwide. The company sells its products in nearly 160 countries and specifically targets the technological markets by way of manufacturing various innovative technology products, which outsells in the market as compared to many of its competitors. The company has been able to gain all round market recognition and popularity. The products manufactured by the company are considered to be of high quality and is widely sold in the global market. The company has also been able to establish itself as a well-known brand in the global market (Schuman, 2009). This paper entails a detailed study about the key factors concerning about the company’s competitive position in the global marketplace. The industrial position acquired by the company in the present marketing scenario, along with its past performances will also be reviewed in the further di scussion of this paper. The discussion in this paper will also encompass various subjects relating to cross-cultural issues that persist in the working environment of Lenovo. The project will highlight upon all those factors that will represent the company’s current position in relation to various aspects, such as balancing pressures that occur while managing different activities in a large-sized multinational company including marketing and sales, financing activities, supply chain processes and other activities related to administration and support. The report will also emphasise various activities relating to the corporate social responsibility of the company performed to suffice the need of the overall society. It will also highlight those factors, which relates to the profitability of the company and the various procedures that the company can follow in order to raise the profitability and also for fulfilling the demands of the consumers. This paper would thus provide a great aid to acquire a detailed outlook about the actual operations and management policies of the company and help in assessing the actual position of the company in terms of various factors including its financial position, output ratio, level of competency along with its market positioning among various other factors. Chapter 1: Lenovo’s Competitive Position in Its Various Markets In this section, all those aspects that are associated with the competency levels of the company in the global markets will be studied. This part will rigorously analyse the company’s present position and the degree of its stability, as compared to the other players of the global consumer technology industry. From a generalised point of view, reviewing the current trends in the global consumer technology industry, the company is seen to have a favourable position. The company is a renowned business firm with a huge customer base. Reviewing the strategies of the company, it can be observed that Lenovo’s organisational leadership framework is well versed with the demands of the customers, moving in parallel to the ever increasing demands and following numerous processes of advancement in the features of its products. Accordingly, the company has